Case Studies & Clients

I work directly with founders who are largely working on their own or with a handful of staff.  I have worked with a range of different organisations but can provide optimal support to businesses and charities who sell products, services or subscriptions.

Read on to see a handful of my clients to date.

Sue Pryke

Sue is an internationally renowned ceramists and former judge on The Great British Pottery Throwdown. I support Sue with edits, updates and optimisation of her website, annual commercial performance reviews and marketing content planning.

I also write email newsletters and advise on future e-commerce strategy developments.

“It’s a real pleasure working with Cat, I have complete trust in her ability to organise, schedule, analyse, edit and optimise for me, doing all the things she does best, and allowing me to do the same! This is Cat’s area of expertise, she can manage it skilfully in a fraction of the time that it would take me, which makes complete business sense. She’s a real asset!”

Ceramics & Workshops

Crafty Fox Market

Crafty Fox Market is the home for talented UK designers and makers, helping shape and support London’s vibrant craft culture through our seasonal markets and partnerships with cultural institutions.

Over a period of four years I provided regular weekly support by managing the day-to-day running of the business and it’s online membership arm, freeing up the founder to focus on developing new avenues of income.

"Cat is an absolute pleasure to work with - she's highly efficient, excellent at problem solving and has in-depth knowledge of the creative business world. I have no hesitation in recommending her to others."

Events & Member Community
 
Woven Textiles & Workshops

Kate Kilmurray

Kate teaches handweaving as a form of meditation and creates a range of beautiful weavings to bring depth and natural fibres into our homes. Her pieces are sold in over 100 stores across the world.

For Kate I provide regular support creating sales and pitch packs to promote her business to relevant publications and organisations. I also write copy for her website, produce her monthly email newsletters, write Instagram posts and create product pages on Shopify.

“Cat is the best! The growth of my business would not be happening without her help. Her work adds a polish and professionalism that makes all that I do shine.”

 
Luxury Leather Goods

Billy Tannery

A pioneering microtannery, Billy Tannery’s sustainable, bark-tanned leather completes the circle from food to leather, turning waste hides into worth through beautifully crafted products.

I supported Billy Tannery on a daily basis by managing their customer service requirements and all incoming administration. I provided sales analysis and commercial recommendations to optimise B2C income. I also created email newsletter copy and layout and approach press on behalf of the company.

Just A Card

Just A Card is on a mission to encourage people to support and buy from artists, makers, independent shops and small businesses. Every sale, even just a card, is vital to their prosperity and survival.

For Just A Card, I project managed the roll out of a new campaign website, writing all the copy and working with a brand designer and web designer to ensure the project was delivered to the founder’s satisfaction. In addition, I provided weekly support to the campaign on all operational and administrative tasks.

“Cat is a joy to work with!  Her professionalism, enthusiasm, sensitivity and immediate grasp of concepts and ideas have made her invaluable to JUST A CARD.  It’s a pleasure to recommend her - she came highly recommended to us and we couldn’t be more delighted to pass this on.”

Grassroots Campaign

Learn Fox

Learn Fox is a boutique digital learning consultancy. I assisted with the full migration of their website from Squarespace 7.0 to 7.1, creating new layouts, copy and edited articles. I liaised with a graphic designer to produce relevant assets for the new-look project and implement bespoke code changes to make the website truly specific to Learn Fox

I also provided ongoing support to the founder, advising on strategic and staffing changes, writing key pieces of internal communication and mediating meetings.

“Cat has helped me enormously and I’ve found her such a huge source of support during some challenging times within my business. She has a pragmatic and creative approach and her calm, professional and approachable demeanour make her a real pleasure to work with. If you are considering engaging her Cat to work with you, do it! You won’t regret it!”

Digital Learning Consultancy

Bonnie Kirkwood

Bonnie Kirkwood is a multi-award-winning British woven textile designer, working with clients across the world including Made.com, Paul Smith and Designers Guild. She creates limited-edition luxury interior textiles, designed and made in the UK with a focus on quality, craftsmanship and timeless design.

I support Bonnie with regular website updates and optimisation, as well as providing a sounding board for business decisions and strategy choices which move her business forward. 

Textile Designer

Bentleys

Established in 1989, Bentleys is a family business where craftsmanship meets history; curating a carefully hand-picked selection of beautiful antiques.

I support Tim, Jools and Hannah with annual Post-It Note Sessions, as well as biweekly strategy calls where we prioritise tasks and discuss challenges and opportunities which have come up. I also take on small project management tasks and operational admin when needed.

Curated Antiques Store

Blood Cancer UK is one of the UK’s leading health charities, funding research to help beat the many different types of blood cancer faced by people up and down the country.

For 2025 and 2026, I have provided a product selection service for BCUK, choosing all of their products for their online Christmas store, as well as their mailed festive catalogue. Working with UK suppliers to curate a personal and thoughtful collection, I also liaised with large-scale print companies to select and choose their 2026 Christmas card designs.

Blood Cancer UK also asked me to represent their ecommerce team in a major organisation-wide project to migrate to a new fulfilment house, providing expertise and support to their internal teams as well as the new warehouse.

Blood Cancer UK

Leading UK Cancer Charity

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Blood Cancer UK

Leading UK Cancer Charity